How to Get More Matches on HER App: 12 Proven Strategies for 2025

Getting matches on HER is different from mainstream dating apps. While apps like Tinder rely heavily on quick judgments based on appearance, HER's community values authenticity, personality, and genuine connection. Understanding these differences is key to success.

This guide shares 12 proven strategies to increase your match rate while attracting compatible, quality connections who align with what you're seeking.

Understanding HER's Matching Dynamics

Before diving into strategies, understand how HER differs:

• Community-Focused: Users often prioritize community connection over just dating
• Bio Readers: HER users actually read profiles before matching
• Authenticity Valued: Genuine presentation trumps performative perfection
• Multiple Goals: Users seek dating, friendships, or community - clarity helps
• Active Engagement: Feed participation and event attendance increase visibility

Strategy 1: Optimize Your Main Profile Photo

Your main photo is your first impression - make it count.

What Works:

• Clear face shot with genuine smile
• Natural window lighting (most flattering)
• You take up 60% of the frame
• Recent photo (within 6 months)
• Simple, uncluttered background
• Eye contact with camera
• Authentic expression

Test Different Options: Change your main photo weekly and track match rate changes. What works varies by individual.

Common Mistakes:

• Group photos (people can't identify you)
• Sunglasses hiding your face
• Extreme filters changing your features
• Blurry or low-quality images
• Photos taken from unflattering angles

Strategy 2: Create a Complete Photo Lineup

Use all 6 photo slots strategically:

Photo 1: Clear headshot with genuine smile
Photo 2: Full body shot showing your style
Photo 3: Hobby or interest photo (conversation starter)
Photo 4: Pride event or community photo
Photo 5: Social or travel photo
Photo 6: Personality showcase (creative, fun, unique)

Variety Matters:

• Mix of close-up, medium, and full-body shots
• Different settings and environments
• Various moods and activities
• Balance of posed and candid photos
• Consistent but diverse presentation

Strategy 3: Write a Compelling, Specific Bio

HER users read bios - use this to your advantage.

Include These Elements:

1. Identity and Pronouns: "She/her | Lesbian | Femme"

2. What You're Looking For: "Seeking genuine connection and dating"

3. Personality Details: Share specific interests, not generic statements

4. Conversation Hooks: Specific details that invite questions

5. Positive Energy: Focus on what you love, not what you avoid

Strong Bio Example:

"She/her | 29 | Soft butch | Looking for someone special

Coffee shop regular who's always got a book recommendation. Currently obsessed with sourdough baking (yes, I'm that person now) and rewatching The L Word for the millionth time.

You'll find me: at indie bookstores, Pride events, or attempting to keep my 47 house plants alive.

Let's grab coffee and talk about our favorite queer authors, or I can teach you how to make the perfect latte!"

Why It Works: Specific details, clear identity, conversation starters, positive tone, personality shines through.

Strategy 4: Be Active on HER's Feed

HER's social feed increases your visibility and builds connections before matching.

How to Use the Feed:

• Post Thoughtfully: Share interesting content 2-3 times per week
• Comment Authentically: Engage with others' posts genuinely
• Ask Questions: Create conversations in your posts
• Be Supportive: Celebrate others' experiences and milestones
• Show Personality: Let your authentic voice come through

What to Post:

• Thoughtful questions to the community
• Queer memes and humor
• Recommendations (books, shows, music)
• Celebrations of LGBTQ+ milestones
• Personal experiences (appropriate level of vulnerability)

Visibility Boost: Active feed users report 40-60% higher match rates because they're more visible to the community.

Strategy 5: Attend HER Events

HER organizes local LGBTQ+ events - attending increases matches significantly.

Why Events Work:

• Meet people IRL before matching
• Build recognition in your local community
• Create shared experiences for conversation
• Show you're genuinely engaged with community
• Event photos demonstrate active social life

Conversation Starter: "Did you go to the HER event last week?" is an excellent opener that often gets responses.

Event Strategy:

• Attend regularly (monthly if possible)
• Take photos at events for your profile
• Connect with people you meet on the app afterward
• Mention event attendance in your bio

Strategy 6: Optimize Your Swipe Strategy

How you swipe affects your match rate.

Swipe Thoughtfully:

• Read full profiles before deciding
• Look for compatibility, not just attraction
• Swipe right on 30-50% of profiles (selective but not too picky)
• Take time to evaluate rather than rapid swiping

Why This Works: HER's algorithm favors thoughtful, engaged users over indiscriminate swipers. Quality over quantity.

Look For:

• Shared interests and values
• Compatible relationship goals
• Similar lifestyle preferences
• Conversation potential from their bio
• Genuine attraction and connection possibility

Strategy 7: Leverage Community Features

Join HER communities based on your interests.

Why Communities Matter:

• Connect with like-minded people
• Increase visibility to specific groups
• Show depth of interests
• Create multiple touchpoints for connection

Active Participation:

• Join 3-5 communities aligned with your interests
• Engage in community discussions
• Share relevant content
• Support other community members

Community Types:

• Hobbies and interests
• LGBTQ+ subcultures
• Local area communities
• Identity-based groups
• Activity-based communities

Strategy 8: Update Your Profile Regularly

Fresh profiles get more visibility and show you're active.

Update Schedule:

Weekly:

• Try different main photos
• Adjust photo order
• Refresh your bio opening line

Monthly:

• Add new photos from recent activities
• Update interests and communities
• Refresh bio with current information

Every 3-6 Months:

• Complete photo overhaul
• Rewrite bio from scratch
• Reassess relationship goals

Why Updates Matter: HER's algorithm gives fresh profiles more visibility. Regular updates signal you're an active, engaged user.

Strategy 9: Be Clear About What You Want

Clarity attracts compatible matches and filters out mismatches.

Specify Your Goals:

• Dating and relationships
• Friendships and community
• Both dating and friends
• Specific relationship type (serious, casual, figuring it out)

Why This Increases Matches: People swipe right when they know they align with your intentions. Ambiguity causes hesitation.

Be Specific About:

• Relationship goals
• What you value in connections
• Your lifestyle and interests
• Dealbreakers (framed positively)

Strategy 10: Showcase Authenticity

HER's community responds strongly to genuine self-expression.

Authenticity Signals:

• Natural Photos: Light editing okay, heavy filters hurt you
• Honest Presentation: Show how you actually look and live
• Genuine Interests: Real hobbies, not what you think sounds impressive
• Vulnerable Sharing: Appropriate openness builds connection
• Consistent Voice: Write like you actually talk

Why It Works: Authentic profiles attract people who appreciate the real you - leading to better quality matches and higher compatibility.

Avoid:

• Trying to be someone you're not
• Over-curating to seem perfect
• Hiding your personality behind generic statements
• Photos that don't represent current reality

Strategy 11: Use Timing to Your Advantage

When you're active affects visibility and match rates.

Peak Activity Times on HER:

• Evenings: 7-10 PM (highest activity)
• Weekends: Saturday and Sunday afternoons
• Wednesday evenings: Mid-week peak
• Sunday nights: Weekly planning mode

Strategic Timing:

• Update profile during peak times
• Be active on feed during high-traffic periods
• Swipe during evening hours for best response rates
• Post on feed when engagement is highest

Seasonal Considerations:

• January: New Year resolution peak (highest sign-ups)
• Pride Month (June): Massive activity increase
• Fall: "Cuffing season" heightened dating interest
• Holiday Season: People seeking connection

Strategy 12: Improve Photo Quality with AI Enhancement

Professional-quality photos significantly increase match rates.

Quality Improvements That Help:

• Better lighting (most important factor)
• Accurate color representation
• Sharp, clear images
• Professional composition
• Background optimization

AI Enhancement Best Practices:

• Improve, Don't Transform: Better lighting and clarity, not feature changes
• Maintain Authenticity: You should still look like yourself
• Professional Polish: Studio-quality results without artificiality
• Natural Results: Enhancements shouldn't be obvious

What to Enhance:

• Poor lighting in otherwise good photos
• Color correction for accuracy
• Background cleanup
• Sharpness and clarity
• Professional-level composition

What to Avoid:

• Heavy beauty filters
• Feature alterations
• Unrealistic skin smoothing
• Body modifications
• Anything that misrepresents you

Common Mistakes That Reduce Matches

Photo Mistakes

• Using all selfies (shows no social life)
• All group photos (people can't identify you)
• Heavy filters changing your appearance
• Outdated photos (2+ years old)
• Poor quality or blurry images
• Hiding your face in most photos

Bio Mistakes

• Empty or minimal bio
• Generic cliches ("I love to laugh")
• Negative language or complaints
• Lists of dealbreakers
• Being vague about intentions
• No personality or specific details

Strategy Mistakes

• Swiping right on everyone (lowers match quality)
• Never updating profile
• Inactive on feed and communities
• Unclear about what you want
• Not attending events
• Inconsistent engagement

Measuring Your Success

Metrics to Track

Quantitative Metrics:

• Match rate (percentage of right swipes that match)
• Number of matches per week
• Message response rate
• Conversation length and depth

Qualitative Metrics:

• Match compatibility with your goals
• Quality of conversations
• Alignment with what you're seeking
• Genuine connection potential

A/B Testing Strategy

Test One Variable at a Time:

Week 1: Test different main photos
Week 2: Test photo order
Week 3: Test bio variations
Week 4: Test different swipe strategies

Document Results: Track match rates and quality to see what works for you specifically.

Identity-Specific Strategies

For Lesbian Women

• Be clear about lesbian identity (reduces confusion)
• Pride photos resonate strongly
• Community engagement highly valued
• Authentic presentation (femme, masc, or in-between) attracts compatible matches

For Bisexual/Pansexual Women

• Explicitly state bi/pan identity (combat bi erasure)
• LGBTQ+ community involvement shows connection
• Clear about wanting queer relationships
• Authenticity appreciated

For Non-Binary Individuals

• Clear pronouns in bio
• Present authentically however feels right
• Community connection valued
• Clarity about what you seek helps

For Trans Women

• Disclosure is your choice (no obligation)
• Safety and privacy considerations first
• Authentic current presentation
• Community support strong on HER

Quick Wins for Immediate Results

Want to see improvement this week? Try these:

1. Change Your Main Photo: Immediate visibility impact
2. Add Specific Details to Bio: Better match quality within days
3. Post on Feed 2-3 Times: Visibility boost within 48 hours
4. Join 3 Communities: Expanded reach to relevant users
5. Update All 6 Photos: Fresh profile algorithm boost
6. RSVP to Upcoming Event: Shows active community engagement

Long-Term Success Strategy

Monthly Routine:

• Add 1-2 new photos
• Update bio with current interests
• Engage on feed regularly (2-3 times weekly)
• Attend 1 HER event if available
• Review and refine photo lineup

Quarterly Review:

• Complete photo refresh
• Rewrite bio from scratch
• Reassess what you're seeking
• Analyze what's working and adjust

Conclusion

Getting more matches on HER is about combining quality presentation with authentic community engagement. The most successful users:

• Optimize Photos: High-quality, diverse, authentic images
• Write Compelling Bios: Specific, genuine, conversation-friendly
• Engage Actively: Feed participation and event attendance
• Be Strategic: Thoughtful swiping and timing
• Stay Authentic: Genuine presentation attracts quality matches
• Update Regularly: Fresh profiles get more visibility

Remember that HER is a community platform, not just a dating app. Success comes from genuine engagement, authentic presentation, and clear communication about what you seek.

Quality matches matter more than quantity. Focus on attracting compatible connections who appreciate the real you.

Ready to Increase Your HER Matches?

AURA's AI-powered photo enhancement helps create professional-quality HER photos that stay authentically you while maximizing your match potential. Better lighting, color, and composition that attracts quality LGBTQ+ connections.

Start optimizing your HER profile today and watch your match rate improve with genuine, compatible connections.