HER App Profile Tips: Complete Guide to Stand Out in 2025

HER is unique in the dating app world - it's built by and for LGBTQ+ women, non-binary, and gender non-conforming individuals. This creates a different environment than mainstream apps, where community, authenticity, and shared experiences matter as much as attraction.

This comprehensive guide covers everything you need to create a HER profile that authentically represents you while attracting the connections you're seeking - whether that's dating, friendships, or community engagement.

Understanding HER's Unique Ecosystem

Before optimizing your profile, understand what makes HER different:

• Multi-Purpose Platform: Dating, friendships, events, and community - HER serves diverse needs
• Community-First Approach: Social features and local events create connections beyond swiping
• Inclusive Space: Welcoming to all women, non-binary, and gender non-conforming individuals
• Safety Focus: Moderation and verification help create a safer LGBTQ+ space
• Authenticity Valued: Real profiles and genuine connection trump performative presentation

The Complete HER Profile Structure

1. Profile Photos (6 Photo Slots)

Your photos are your first impression - make them count:

Photo 1 - Main Profile Photo:

• Clear face shot with genuine smile
• Good natural lighting
• Recent photo (within 6 months)
• Shows your face taking up 60% of frame
• Simple, uncluttered background

Photo 2 - Full Body Shot:

• Shows your style and presentation
• Natural pose in interesting location
• Demonstrates body type honestly
• Outfit that represents your aesthetic

Photo 3 - Hobby/Interest Photo:

• You engaged in activities you love
• Creates conversation starters
• Shows personality beyond appearance
• Action shots work better than posed

Photo 4 - Pride/Community Photo:

• Pride events or LGBTQ+ gatherings
• Shows community involvement
• Celebrates queer identity
• You're clearly identifiable

Photo 5 - Social/Lifestyle Photo:

• With friends or at social events
• Travel or adventure shots
• Dressed up or casual variety
• Shows you have an active life

Photo 6 - Personality Showcase:

• Creative, artistic, or unique angle
• Pet photos if you have animals
• Candid moments of genuine joy
• Something that invites questions

2. Your Bio/About Me Section

This is where you tell your story. HER users actually read bios, so make yours count:

What to Include:

Identity and Pronouns: Be clear about your identity and pronouns. This helps people understand who you are and shows respect for the community's diversity.

Example: "She/her | Lesbian | Femme presentation"

What You're Looking For: HER serves multiple purposes - be clear about yours:

• "Looking for: Dating and genuine connection"
• "Here for: New friends and community"
• "Seeking: Both dating and friendships"
• "Open to: Whatever feels right"

Your Personality: Share who you are beyond the basics:

• Your passions and interests
• What makes you laugh
• How you spend free time
• What you value in connections

Conversation Hooks: Include specific details that invite questions:

• Specific music artists, not just "I love music"
• Actual hobbies with details
• Unique interests or quirks
• Current projects or goals

Dealbreakers (Optional): If you have important dealbreakers, mention them kindly:

• "Looking for someone who shares my values around [topic]"
• "Ideally seeking someone also interested in [lifestyle]"
• Avoid negative framing - focus on what you want, not what you don't

Bio Length: 100-250 words is ideal. Long enough to share personality, short enough to read quickly.

Example Strong Bio:

"She/her | 28 | Soft masc lesbian | Looking for genuine connection

Bookstore employee by day, amateur photographer on weekends. You'll find me at indie coffee shops with my camera or nose-deep in sci-fi novels. Currently working through the entire Octavia Butler catalog.

Passionate about: LGBTQ+ activism, film photography, terrible puns, my rescue cat Eleanor Rigby, and finding the perfect playlist for every mood.

Seeking someone who appreciates thoughtful conversation, spontaneous adventures, and isn't afraid to be themselves. Bonus points if you can recommend a good queer bookshop or want to explore the city together.

Let's grab coffee and see if we vibe!"

3. Interests and Lifestyle Indicators

HER allows you to select interests and preferences - use them strategically:

Interests Selection:

• Choose 5-10 genuine interests
• Be specific rather than generic
• Include both mainstream and niche interests
• Update seasonally as interests evolve

Lifestyle Indicators:

• Exercise frequency
• Drinking habits
• Smoking preferences
• Dietary choices
• Pet ownership

Be honest - these help filter for compatibility.

4. What You're Looking For

HER lets you specify what you're seeking:

• Dating: Romantic connections and relationships
• Friends: Platonic friendships and community
• Both: Open to either direction
• Community: LGBTQ+ social connection and events

Being clear helps attract the right people and avoid mismatched expectations.

5. Relationship Goals

Specify what you're looking for in terms of commitment:

• Long-term relationship: Seeking serious partnership
• Short-term dating: Casual dating without pressure
• Figuring it out: Open to seeing where things go
• Friendship: Not looking for romance right now

Optimizing Each Profile Element

Photos: Technical Quality

Lighting: Natural window light creates the most flattering, authentic look. Avoid harsh overhead lighting and extreme shadows.

Resolution: Use recent smartphone cameras or better. Blurry, pixelated photos suggest old technology or lack of effort.

Composition: Use rule of thirds. Position yourself slightly off-center for more dynamic photos.

Variety: Mix of close-up, medium, and full-body shots. Different settings and moods.

Filters: Light editing is fine, but avoid heavy beauty filters that change your features.

Bio: Writing Style

Voice: Write like you talk. Authenticity beats trying to sound impressive.

Specificity: "I love hiking Mount Rainier" beats "I enjoy the outdoors."

Humor: If you're funny, show it. But forced humor falls flat.

Positivity: Focus on what you love, not what you hate or want to avoid.

Uniqueness: What makes you different? That's what's interesting.

Interests: Strategic Selection

Choose interests that:

• Reflect genuine passions
• Create conversation opportunities
• Signal compatibility with your ideal match
• Show personality and depth
• Include both popular and niche topics

Profile Strategies for Different Goals

Looking for Serious Dating

Photos: Mix of high-quality portraits and lifestyle shots showing your real life. Include variety that shows different sides of you.

Bio: Clear about seeking meaningful connection. Share deeper values and what you're looking for in a partner.

Interests: Include both fun activities and deeper interests that matter to you.

Tone: Authentic, thoughtful, open about intentions.

Looking for Casual Dating

Photos: Fun, social, showing you living life fully. Energy and approachability.

Bio: Light, fun, clear that you're not looking for immediate commitment but genuine connection.

Interests: Activities and social hobbies that create date opportunities.

Tone: Playful, open, inviting without pressure.

Looking for Friends

Photos: Social photos, hobby photos, casual and approachable energy.

Bio: Explicitly state you're seeking friendships. Mention what kinds of activities you'd enjoy doing with friends.

Interests: Shareable activities and common ground opportunities.

Tone: Friendly, open, welcoming, no romantic pressure.

New to the Scene/Exploring

Photos: Authentic, comfortable photos that show the real you.

Bio: Honesty about being new or exploring. The community is generally welcoming to newcomers.

Interests: Genuine interests that help find like-minded people.

Tone: Open, curious, authentic about your journey.

Identity-Specific Profile Tips

Lesbian Women

Clarity: Being clear about your lesbian identity helps avoid confusion with bisexual erasure issues.

Presentation: Whether femme, masc, or anywhere in between - own your authentic presentation.

Community: Pride or LGBTQ+ event photos resonate well.

Bisexual/Pansexual Women

Visibility: Explicitly stating bisexual or pansexual identity helps combat bi erasure.

Authenticity: You don't need to prove your queerness - just be yourself.

Community: Engagement with LGBTQ+ spaces signals your connection to the community.

Non-Binary and Gender Non-Conforming Individuals

Pronouns: Clearly state your pronouns in your bio.

Presentation: Present however feels authentic to you - no rules.

Context: Brief explanation if your gender identity is important context for potential matches.

Trans Women

Disclosure: It's your choice whether and when to disclose trans identity. No obligation to share in your profile.

Safety: Consider your privacy and safety needs when deciding what to share.

Authenticity: Share your current, authentic self. You owe no one your history.

Common HER Profile Mistakes

What Doesn't Work

1. Empty or Minimal Bios: HER users read bios. Empty bios suggest lack of effort or bot accounts.

2. All Selfies, No Variety: Shows lack of social life or interesting activities.

3. Unclear Intentions: Not stating what you're looking for creates mismatched expectations.

4. Negative Language: Lists of what you don't want or complaining about dating apps.

5. Cliche Phrases: "I don't bite" or "Just ask" - everyone says this.

6. Generic Interests: "Music, movies, travel" tells people nothing specific about you.

7. Only Group Photos: People shouldn't have to guess which one is you.

8. Extremely Filtered Photos: Heavy beauty filters create unrealistic expectations.

9. Outdated Photos: Photos from 2+ years ago misrepresent your current appearance.

10. Inappropriate Content: Overly sexual photos or content that violates community guidelines.

Using HER's Community Features

The Feed

HER's social feed is unique among dating apps:

• Post Content: Share thoughts, memes, or questions to the community
• Engage Authentically: Comment thoughtfully on others' posts
• Visibility: Active feed participation increases your profile visibility
• Connection: Build rapport before matching through feed interactions

Events

HER organizes local LGBTQ+ events:

• Attend Events: Meet people IRL in safe, queer spaces
• Event Photos: Pictures from HER events show community engagement
• Icebreaker: "Did you go to the HER event last week?" is a great opener

Communities

Join HER communities based on interests:

• Find like-minded people with shared interests
• Engage in discussions around specific topics
• Show your involvement in your profile

The Psychology of HER Profiles

What Attracts Quality Matches

Authenticity Signals: Real, unfiltered presentation builds trust faster than curated perfection.

Community Connection: LGBTQ+ cultural references and community involvement create instant rapport.

Personality Over Perfection: Quirks and unique qualities are more attractive than generic attractiveness.

Clear Communication: Honesty about intentions prevents wasted time and mismatched expectations.

Approachability: Friendly tone and conversation hooks invite engagement.

Building Trust Through Your Profile

Consistency: Photos should show the same person in consistent style/presentation.

Specificity: Specific details feel more honest than vague generalities.

Vulnerability: Sharing authentic interests and goals shows confidence.

Recent Content: Updated photos and current interests show you're active and genuine.

Optimizing for Different Age Groups

18-25: Young Adults

Focus: Energy, exploration, social life, discovering yourself.

Photos: Fun, social, showing your lifestyle and friend group.

Bio: Light, exploratory, open to possibilities.

Tone: Energetic, playful, authentic to youth culture.

26-35: Establishing Yourself

Focus: Career, refined interests, knowing what you want.

Photos: More polished while authentic, diverse settings, showing established life.

Bio: Clear about goals, deeper personality, what you value.

Tone: Confident, clear, mature without being stuffy.

36-50: Established and Experienced

Focus: Life experience, established interests, quality over quantity.

Photos: Professional quality, sophisticated settings, showing rich life.

Bio: Clear intentions, deeper values, what you bring to relationships.

Tone: Confident, experienced, knowing what you want.

50+: Wisdom and Authenticity

Focus: Genuine connection, life experience, comfort with self.

Photos: Natural, showing active lifestyle, comfortable in your skin.

Bio: Authentic, clear about desires, celebrating who you are.

Tone: Wise, authentic, confident, no games.

A/B Testing Your Profile

What to Test

Main Photo: Try different main photos weekly and track match rates.

Bio Opening: Test different first lines to see what gets more engagement.

Photo Order: Rearrange your photos and see if engagement changes.

Interests: Adjust interest selections and monitor match quality.

Metrics to Track

• Number of matches per week
• Quality of matches (compatibility with your goals)
• Message response rate
• Conversation depth and length
• Types of people who match with you

Profile Refresh Strategy

When to Update

Every 3-6 Months: Regular refresh keeps your profile current and signals you're active.

After Major Changes:

• New haircut or style
• Significant life changes
• New interests or hobbies
• Relationship goal shifts

When Engagement Drops: Fresh photos and bio updates can renew interest.

Seasonal Updates: Different seasons offer different photo opportunities and activities.

What to Update

• Replace oldest photos with fresh ones
• Update bio to reflect current interests
• Adjust interests based on new hobbies
• Refresh your main photo periodically
• Update relationship goals if they've changed

Safety and Privacy Considerations

Protecting Your Identity

Consider Your Situation:

• Are you publicly out?
• Could coworkers or family see your profile?
• Are you in an LGBTQ+-friendly area?
• Do you have safety concerns?

Privacy Options:

• Avoid showing workplace or exact location
• Use photos that aren't on other social media (reverse image search prevention)
• Be mindful of identifiable backgrounds
• Consider what information you share

HER Safety Features

• Photo Verification: Optional verification builds trust
• Block and Report: Remove and report problematic users
• Privacy Settings: Control who can see your profile
• Community Moderation: Active moderation for safer space

Profile Success Checklist

Photos ✓

• 6 high-quality, recent photos
• Clear main photo showing your face
• Full body shot included
• Variety in settings and activities
• At least one photo showing personality/interests
• No heavy filters or old photos
• All photos are clear and well-lit

Bio ✓

• 100-250 words of authentic content
• Pronouns and identity clearly stated
• What you're looking for is clear
• Specific interests and conversation hooks
• Positive, welcoming tone
• Unique details that make you memorable
• No cliches or negative language

Profile Settings ✓

• Interests selected (5-10 genuine ones)
• Lifestyle indicators filled out honestly
• Relationship goals specified
• What you're looking for is clear
• Privacy settings reviewed

Engagement ✓

• Profile verification completed (if comfortable)
• Occasionally active on HER feed
• Attend local HER events when possible
• Join relevant communities
• Update profile every 3-6 months

Conclusion

Creating a standout HER profile is about authenticity meeting strategy. The most successful profiles:

• Show Real You: Authentic representation attracts genuine connections
• Communicate Clearly: Honest about intentions and what you seek
• Demonstrate Personality: Specific interests and unique qualities shine through
• Engage Community: Active participation in HER's social features
• Maintain Quality: High-quality photos and thoughtful bio content
• Stay Current: Regular updates keep profile fresh and relevant

Remember that HER is a community, not just a dating app. Your profile is your introduction to a diverse, vibrant LGBTQ+ space where authentic connection matters more than perfection.

Be yourself, be clear about what you want, and let your genuine personality attract the right people - those who will appreciate the real you.

Ready to Create Your Perfect HER Profile?

AURA's AI-powered photo enhancement helps create HER profile photos that authentically represent you while looking your absolute best. Professional-quality lighting, color, and composition that honors your genuine self and attracts meaningful LGBTQ+ connections.

Start optimizing your HER profile today and connect with your community authentically.