HER App Feed Tips: Boost Visibility & Build Community

Why the HER Feed Is Different From Traditional Dating Apps

Unlike Tinder or Bumble where you can only connect through matches, HER offers a unique social feed that functions like a hybrid between Instagram and a dating app. This community-first feature allows users to post content, comment on others' posts, and build connections before ever matching or messaging. Research shows that users who actively engage with the feed get 40-60% more profile views and matches than those who only swipe.

The feed transforms HER from a simple matching tool into a vibrant LGBTQ+ social network. You can share your thoughts, photos, experiences, and personality in ways that static profile photos can never capture. This creates opportunities for organic connection based on shared values, humor, and interests rather than just physical attraction.

Understanding HER Feed Visibility Algorithm

How the Feed Algorithm Works

HER's feed algorithm prioritizes several factors when deciding what content to show users. Understanding these factors helps you optimize your posts for maximum visibility. The algorithm considers post recency (newer posts get priority), engagement rate (likes and comments boost visibility), content type (photos and questions perform better than text-only), user activity level (frequent posters get algorithmic favor), and connection relevance (posts from users you've interacted with rank higher).

Peak Posting Times

Timing significantly impacts your post's visibility. Data shows that HER feed activity peaks during specific windows. Evening hours from 7-10 PM local time see the highest engagement, as users browse while relaxing at home. Weekend afternoons from 12-5 PM attract users with more leisure time to engage. Lunch breaks from 12-1 PM on weekdays capture office workers checking the app. Late night from 10 PM-midnight reaches night owls and those browsing before bed.

The First Hour Matters Most

Your post's performance in the first hour largely determines its overall reach. The algorithm identifies early engagement as a signal of quality content and pushes it to more feeds. If your post gets several likes and comments within 60 minutes of posting, it enters a visibility boost cycle. Conversely, posts with no early engagement often get buried. This makes posting at peak times crucial for success.

Types of Content That Perform Best on HER Feed

Questions and Conversation Starters

Posts that invite engagement consistently outperform announcements or statements. Questions work because they give people an easy entry point to comment. Effective question posts include opinion-based queries like "Favorite queer movie and why?," preference questions such as "Coffee date or hiking date?", experience-sharing prompts like "What's your coming out story?," and recommendation requests such as "Best LGBTQ+ books you've read lately?"

Personal Photos With Context

While selfies are popular, photos that tell a story or show personality perform better than generic headshots. High-performing photo posts show you engaged in hobbies or activities, at Pride events or LGBTQ+ gatherings, traveling to interesting locations, with pets (especially cats and dogs), showcasing personal style or fashion, or at community events or protests. Always add a caption that provides context or invites engagement rather than just posting the image alone.

Relatable LGBTQ+ Experiences

Posts about shared queer experiences create instant connection and engagement. These might include coming out stories and reflections, navigating family dynamics as LGBTQ+, funny or frustrating dating experiences, celebrating queer milestones, dealing with heteronormativity, finding chosen family, or exploring queer identity and labels. Vulnerability and authenticity in these posts often generate the most meaningful engagement.

Humor and Memes

The HER community appreciates wit and humor, especially content that relates to queer experiences. Successful humor posts reference lesbian culture and inside jokes, poke fun at dating app experiences, highlight the absurdity of heteronormativity, celebrate queer stereotypes affectionately, or share relatable LGBTQ+ observations. Memes and screenshots (properly credited) also perform well, especially when paired with personal commentary.

Event Announcements and Invitations

If you're organizing or attending HER events, feed posts help spread the word. Event posts work best when they include clear details about time, location, and what to expect, photos from previous events to show what attendees can anticipate, welcoming language that emphasizes inclusivity, and a call-to-action to RSVP or message you. These posts often get saved and shared, extending their reach beyond your immediate network.

Best Practices for HER Feed Posts

Write Compelling Captions

Your caption is as important as your photo or question. Effective captions start with a hook that grabs attention in the first line, ask questions to encourage comments, share personal stories or context, use line breaks for readability, include relevant hashtags (2-5 maximum), and maintain an authentic, conversational tone. Avoid overly long captions that require expanding to read - aim for 3-5 sentences max.

Use Strategic Hashtags

HER allows hashtags, which help your content get discovered by users interested in specific topics. Effective hashtag strategies combine broad community tags like #lgbtq #queer #lesbian, specific interest tags such as #queerbookclub #lgbtqtravel #pridemonth, location tags like #nyclgbtq #londonqueer, and niche community tags such as #futch #softbutch #femme. Research which hashtags are popular in your area by browsing the feed and noting what successful posts use.

Engage With Your Own Posts

Don't just post and disappear. Actively responding to comments on your posts signals to the algorithm that your content generates engagement, encouraging it to show your post to more users. Respond to every comment in the first hour if possible, ask follow-up questions to continue conversations, like comments to acknowledge engagement, and tag people when relevant. This creates a positive feedback loop of visibility and engagement.

Engagement Strategies to Boost Visibility

Comment Meaningfully on Others' Posts

The fastest way to increase your profile visibility is through thoughtful engagement with others' feed posts. When you comment, you appear in front of both the original poster and everyone else viewing that post. Maximize this by leaving substantive comments (more than just emojis or "Nice!"), asking follow-up questions to show genuine interest, sharing your own related experiences, complimenting specific aspects rather than generic praise, and engaging early (within the first hour of a post).

Like Strategically

While comments provide more visibility, likes also matter. They signal to the algorithm which content you enjoy, influencing what appears in your feed. They also notify the poster, putting you on their radar. Strategic liking means engaging with posts from users you're genuinely interested in potentially matching with, liking content from people in your area, supporting posts about events or topics you care about, and engaging with posts from users with similar interests. Don't just like everything indiscriminately - the algorithm can detect that.

Share and Repost Thoughtfully

If HER offers sharing or reposting features, use them selectively to amplify content that resonates with you. When resharing always add your own commentary or context, credit the original poster, explain why the content resonated with you, and share content that aligns with your values and interests. Resharing positions you as a community connector and often leads to reciprocal engagement.

What Not to Post on HER Feed

Overly Sexual or Explicit Content

While HER is a dating app, the feed is meant to be community-friendly and accessible to users of all ages (18+). Avoid posting explicitly sexual content, underwear or intimate photos meant to be provocative, solicitations for hookups or sexual encounters, or anything that might make community members uncomfortable. Save more intimate content for private messages after matching. The feed is for connection and community, not hookup culture.

Negative or Controversial Rants

While sharing frustrations can be relatable, constant negativity hurts your visibility and attractiveness. Avoid aggressive political rants that alienate potential connections, complaints about "all women" or the dating pool, criticism of other users or app features, angry or bitter posts about exes or past relationships, and gatekeeping posts about who "counts" as part of the LGBTQ+ community. Positivity and inclusivity attract engagement; negativity repels it.

Spam and Self-Promotion

The HER community values authentic connection over commercial interests. Don't post constant promotion of your business, social media, or content, links to external sites without context or value, repeated identical posts in short timeframes, content clearly designed just for followers rather than connection, or posts that ask for follows, likes, or engagement directly. If you have a business or platform, occasional relevant sharing is okay, but it shouldn't dominate your feed presence.

Generic or Low-Effort Content

Posts that don't offer anything unique or interesting get ignored by both the algorithm and users. Avoid generic selfies with no caption or context, copied content or memes without attribution or personal commentary, vague posts like "Feeling some type of way" without elaboration, overly filtered or edited photos that don't look like you, and posts with poor image quality or typo-filled captions. Put effort into your content and it will show in your engagement rates.

Building Connections Through the Feed

From Feed to DM: Making the Leap

The feed is designed to facilitate connections that can transition to matches and messages. When you've engaged with someone's posts several times and they've engaged back, consider making a move. You can comment asking if they'd be interested in connecting off the feed, like several of their posts to signal interest (but not in a creepy way), reference their posts when sending a match request or message, or suggest meeting at an event you both commented on. The feed provides context and common ground that makes approaching someone feel more natural than cold-messaging.

Identifying Genuine Connection

Not all feed engagement is created equal. Learn to recognize signs of genuine connection versus casual interaction. Genuine connection looks like back-and-forth comment conversations across multiple posts, someone consistently liking and engaging with your content, receiving thoughtful, specific responses rather than generic comments, noticing shared values, interests, or experiences in their posts, and feeling like you could have a real conversation beyond the feed. When you notice these patterns, it's likely worth pursuing a deeper connection.

Using the Feed to Vet Potential Matches

One of the feed's biggest advantages is that it allows you to get a sense of someone's personality, values, and interests before matching. Use it to observe how they interact with others in comments, what topics and issues they care about, their sense of humor and communication style, whether their values align with yours, how they present themselves across multiple posts versus just profile photos, and whether they seem genuinely interested in community or just matches. This information helps you make informed decisions about who to pursue.

Advanced Feed Strategies for Maximum Impact

Create a Content Calendar

Consistent feed presence beats sporadic activity. Create a simple posting schedule: 3-4 posts per week maintains visibility without overwhelming followers. Mix content types to keep your feed interesting. Post at varied times to reach different audience segments. Batch-create content so you always have posts ready. Track which types of posts perform best for you. Consistency trains the algorithm to recognize you as an active, valuable community member.

Participate in Trending Conversations

HER's feed often has trending topics or hashtags that gain traction across the community. Participating in these trends boosts visibility significantly. Look for recurring themes like #FollowFriday for community member shoutouts, Pride month celebrations and reflections, National Coming Out Day stories, queer history moments and anniversaries, LGBTQ+ awareness days and months, and community challenges or questions that go viral. Adding your voice to these conversations connects you with engaged users and shows you're an active community participant.

Leverage Multiple Content Formats

Don't limit yourself to one type of post. Variety keeps your profile interesting and appeals to different audience preferences. Rotate between photo posts with compelling captions, text-based questions or thoughts, event announcements and invitations, poll questions to drive engagement, shared articles or resources with commentary, and personal stories or reflections. Users who follow or regularly see your content will appreciate the diversity.

Measuring and Improving Your Feed Performance

Track Your Engagement Metrics

While HER doesn't provide robust analytics, you can manually track your performance. Note which posts get the most likes, which generate the most comments, what content leads to profile views or matches, which hashtags perform best, and what time of day drives the most engagement. Over time, patterns will emerge that inform your content strategy.

A/B Test Your Approach

Experiment with different strategies to see what works best for your unique situation. Try varying your posting times, testing different caption lengths and styles, using different hashtag combinations, mixing up photo styles and subjects, asking different types of questions, and adjusting your engagement frequency. Give each test at least 2-3 weeks before evaluating results, as algorithms need time to adjust.

Solicit Direct Feedback

Sometimes the best insights come from asking. When you've built some feed connections, consider posting a question asking what type of content your followers enjoy most, directly messaging engaged followers to ask what resonates, requesting feedback on whether your posts feel authentic, and asking what topics people want to see you discuss. This not only improves your content but also builds connection through the collaborative approach.

Feed Etiquette and Community Guidelines

Respect Community Standards

HER has community guidelines that apply to feed content. Violations can result in posts being removed or accounts being banned. Always respect others' pronouns and identities, avoid hate speech or discrimination of any kind, don't harass, bully, or dogpile other users, report inappropriate content rather than engaging with it, respect boundaries when people don't respond to your engagement, and credit content creators when sharing others' work. The feed works best when everyone feels safe and respected.

Navigate Disagreements Gracefully

Not everyone will agree with your posts, and that's okay. When disagreement arises engage respectfully, even with those who disagree, avoid getting defensive or argumentative in comments, recognize when to agree to disagree, take heated discussions to DMs if they're becoming unproductive, and know when to simply stop engaging. Remember that your public interactions are visible to potential matches. Grace under pressure is attractive.

Conclusion: Your HER Feed Action Plan

To maximize your HER feed presence and build genuine community connections start by posting your first feed content today, even if it's just a simple introduction or question. Comment thoughtfully on 3-5 posts daily from users you find interesting. Post 3-4 times per week at strategic times identified for your time zone. Mix content types to keep your feed presence varied and engaging. Respond to every comment on your posts within the first hour. Track what works and adjust your strategy based on results. Use the feed to vet and connect with potential matches before swiping. Remember, the HER feed isn't just about getting matches - it's about building community, finding your people, and establishing yourself as an engaged member of the LGBTQ+ ecosystem. Approach it with authenticity, consistency, and genuine interest in connection, and you'll see both your visibility and your meaningful connections grow exponentially.